Current Trends in the Tobacco Industry Essay Example | Topics and Well Written Essays - 2000 words

Current Trends in the Tobacco Industry - Essay Example Due to this threat, the customer base is decreasing and hence several steps are being taken by cigarette manufacturers to alleviate the harm. Another trend is the need for portraying a socially responsible picture for the consumers. The use of technology in customer identifications and analysis is becoming popular while using IT in the operations to manage the organizations better is another trend that is been seen more often. British American Tobacco is the most globalization brand in the world. The brand has millions of diverse customers across the globe, with access to over 180 markets globally, and makes the best quality tobacco products. The brand commits its customers to always be indulged in principles of corporate social responsibility, a practice kept running through out the group. Known brands include Pall Mall, Dunhill, Lucky Strike, and Kent (http://www.bat.com/) However, the global politics is not the same as the local one, rather absolute differential, therefore, extra care needs to be taken since British American Tobacco mainly exports to some 180+ countries SW presents the internal scenario of the organization, matched against the existing or anticipated external OT provides a plan for the future course of action. Following is a pictorial representation of the same: Cigarette is an ad... Social Society has generally never viewed smoking as a good habit, and therefore, many movements have been created all over the world against smoking, yet all in vain. Economic With huge scale exports, economy is strengthened by the organization, and also needs support from the same to keep the wheel moving. Technology Technological advancements need to be adopted by the organization, particularly the integration part. British American Tobacco currently has many systems deployed but working independently. Technological advancements have led to integrated and dependent systems to make lesser duplications possible, and provide more efficiency. SWOT Analysis SW presents the internal scenario of the organization, matched against the existing or anticipated external OT provides a plan for the future course of action. Following is a pictorial representation of the same: Strengths - Independence from single importer-monopoly - Brand loyalty and associated good will - Tremendous market segmentation Weaknesses - Lack of regional market knowledge - Unpredictability of Importers - Very less presence in the local market - Lack of internal process integration (Source:http://www.smartdraw.com/examples/content/Examples/SmartDraw/Marketing_Charts/SWOT_Analysis_Diagrams/SWOT_Example_-_4_L.jpg) Opportunities - Expanding local market pie share - Cushion in loyalty development of importers - Addictive nature of cigarettes Threats - Global instability of the duty regulations - Smuggling, particularly in Asian markets - Anti-Tobacco Stance of the Society Porter's 5 Forces Customers Cigarette is an additive product and that is a favourable point for the company as far its sales are

Winning Marketing campaign for ZARA Jacket Essay

Winning Marketing campaign for ZARA Jacket - Essay Example During the initial phase of pre-launch, ZARA will try to generate curiosity among the target market so that they are looking forward to get involved in activities arrange by the brand. In order to inform the customers about the latest offering, advertisements will be placed in leading magazines and Television channels. Moreover, E-marketing will be done so that the online customer base can be provided with the appealing offerings. Finally, the concert will be arranged after a month of the launch so that all other brands of Inditex are promoted simultaneously. Also, customer’s feedback will be sought to be assured that the unique product meets their expectations effectively. The concept of ZARA belongs to ‘Inditex’ Group, established by the company in year 1975 by Ortega Gaona in A Caruna, Spain. The group is recognised globally for offering eight store formats for the shoppers i.e. ZARA, Pull & Bear, Stradivarius, ZARA Home, Uterque, Massimo Dutti, Oysho and Bershka (Inditex, 2013a). The competitive edge of the group lies in its differentiated business model which has two cornerstones i.e. flexibility and innovation (Inditex, 2013b). The success of the marketing campaign is highly dependent on tools utilised by well-known experts for conveying the right message (Keller, 2012) and persuading them to trying out the new offering instantly (Kotler & Keller, 2012). Although ZARA has been able to attract a large number of customers through prevailing marketing tactic but it is considering other options as well. As the fashion industry is getting competitive due to increasing number of companies and cost effective opportunities for apparel production (Pani & Sharma, 2012), it has become imperative for the companies to employ the best measures for strengthening their stakes (Hemphill & Suk, 2009). Considering the global fashion industry, it is observed that the leading brands are making effective use of four marketing practises i.e. Television